About Us
South Beach Clothing Co. is a family-owned business based in Tenby, Pembrokeshire. We design surf and outdoor clothing inspired by our beloved town and the coastline around it.
Our designs
Every print starts with our own photos or sketches of places we know well: the lifeboat station, Goskar Rock, the Esplanade, Tenby Harbour. Our wave logo is inspired by the winter swells on South Beach, where the business gets its name.
What we make them from
We use ethically made garments in organic, natural fibres. We chose them because they're comfortable, hard-wearing and have less impact on the environment. Living beside nature and this coastline, we think that matters.
